Developing a Magento eCommerce Solution for a Global Enterprise
Magento eCommerce Project Introduction
At Shinetech, we do our best to put our developers first and instill in them a framework that they can use to bring value to our clients. That is why our development teams, no matter how large or small, bring extraordinary results to businesses we collaborate with. We took this approach when developing a Magento-based e-commerce solution for a global enterprise from the US IT industry.
How did this all come together? In this case study, we will demonstrate how Shinetech developers and our unique approach were able to realize these amazing results.
The project’s development phases
- Phase 1 – build the first localized website using Magento
- UX optimization to differentiate the client from the competition
In order to improve the users’ shopping experience and implement a significant customer segmentation process, we designed a shopping guide AI applet to distinguish between an enterprise purchaser and an individual buyer. The applet contained a simple yet effective questionnaire that is used for data collection, improving the cost-effectiveness, and integrating products and services up to a certain degree.
This function provides an option for the website users to make an online purchase, but collect it locally. The users identify the local stores via an interactive map, so they can choose the most convenient store in their vicinity where they’d like to pick up a product. This feature drastically reduced the transportation costs for the merchants while also providing them with more resources to focus on advertising their products and improving brand awareness instead.
- Best Global Commerce Expansion
What better way to showcase how much the client’s e-commerce platforms were successful than claiming a prestigious place at one of the world-renowned awards programs? In early 2019, our Shinetech Magento team was nominated for the ‘Best Global Commerce Expansion’ award category. Four team members traveled to the ceremony in Las Vegas to attend the awards event MagentoImagine2019 hosted by Adobe. It was an excellent opportunity to showcase how supportive we are of our clients’ success.
- Phase 2 – apply the proven solutions on e-commerce websites in 15+ countries
Before phase 2 got off the ground, the client had already witnessed how well Magento solutions worked and how much the localized Chinese e-commerce website grew. So, they decided to proceed with implementing the Magento solutions on their other global e-commerce platforms. Having seen the expertise Shinetech developers brought to the table, they also agreed to appoint us as their primary e-commerce solution provider. We immediately knew what we needed to do to replicate the massive success of the Chinese localized site. The key was not to simply reproduce the original site but to adapt our solutions to the client’s demography, location, and internal admin processes. This situation, in turn, brought different challenges – overcome the difference in time zones, the differences in cultures, and language barriers. To overcome them, we:
- Sent our technicians to work with the client onsite. We understood that occasional onsite support had a significant effect on the project’s progress and delivery quality.
- Worked on getting customized solutions to meet localization needs in various countries and on bringing the latest technological breakthroughs in the e-commerce field.
- Set up DevOps service, automatic tools, and environment.
- Applied the latest technologies in the eCommerce field, including but not limited to Magento.
- We introduced technical support who can speak English, Spanish, Portuguese.
The Project Team
The team responsible for the success of such a large e-commerce project started small. However, as the developers proved their capabilities to consistently deliver services with a high standard and already having produced a fully functional local website, the client decided to expand the project. As a result, the client saw massive success from launching fifteen worldwide platforms within just three years. Since our developers became a crucial part of the client’s success, all forty team members have continued to work on the e-commerce platforms full time.