A leading outdoor apparel and equipment company

Automating marketing with Salesforce Marketing Cloud

1 customer view

across channels

Automated

customer journeys

Ongoing

active partnership

A major outdoor gear company wanted to increase customer engagement, track customer data more effectively and replace fragmented manual campaign work. The solution also needed to connect with its existing e-commerce and Salesforce services.

Challenge

01

Customer, subscription and transaction data was fragmented across channels and difficult to use for coordinated marketing.

02

Manual campaigns and email production consumed time while limiting personalization and responsiveness.

03

The business needed a cost-effective way to connect orders, shipments, returns and sign-ups with marketing journeys.

Solution

Salesforce Marketing Cloud centralized marketing data and connected the e-commerce platform, enabling automated customer journeys, audience building, reusable email templates and personalized transactional communications.

Tech:

Salesforce Marketing CloudSalesforce Data CloudREST APIE-commerce Integration

How we worked

01

Configured Journey Builder and Audience Builder around real customer, subscription and purchase workflows.

02

Integrated orders, shipments, returns and channel sign-ups through Salesforce APIs and triggered transactional emails from commerce events.

03

Prepared the next phase for Salesforce Data Cloud, including identity resolution, audience segmentation and broader data activation.

Result

Automated key marketing processes and reduced the time and cost of campaign execution.

Delivered more connected and personalized communications across the customer journey.

Created a unified customer view from multiple data sources and channels.

Freed the marketing team to focus more attention on strategy, engagement and business growth.

Industry

Outdoor Apparel, E-commerce & Retail

Services

Salesforce DevelopmentMarketing Automation

Technologies

Salesforce Marketing CloudSalesforce Data CloudREST APIE-commerce Integration

Business Impact

Customer EngagementAutomationPersonalization

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