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HEALTH & WELLNESS / SHOPIFY / ERP INTEGRATION

Migrating Medinatura to Shopify and connecting Microsoft Dynamics GP

Medinatura needed to move beyond a WooCommerce store that no longer supported its growth. Shinetech migrated the storefront to Shopify, improved the customer experience and SEO foundation, and connected commerce data with Microsoft Dynamics GP.

Shopify MigrationDynamics GPStorefront RebuildSEO Foundation
134%Increase in sales
654%Increase in visits
223%Conversion rate improvement
30%Higher average order value

The challenge

WooCommerce could no longer support growth, operations, or conversion

  1. The existing WooCommerce store could not scale with Medinatura’s expanding e-commerce operations.
  2. Migration to Shopify needed to preserve products, customers, orders, and SEO with minimal disruption.
  3. Reliable integration with Microsoft Dynamics GP was required for pricing, inventory, orders, and customer data.
  4. Outdated UX and a weak SEO foundation were limiting traffic, conversion, and revenue growth.

The solution

A validated Shopify migration connected to Microsoft Dynamics GP

Shinetech moved Medinatura onto Shopify with a clear cutover plan, rebuilt the storefront for clarity and mobile use, and connected commerce data with Dynamics GP so pricing, inventory, orders, and customer profiles stay in sync.

ShopifyWooCommerce MigrationMicrosoft Dynamics GPSEOMobile UX

Migration

We moved the existing store data to Shopify with validation and a cutover plan designed to limit downtime.

Storefront

We built a clearer, mobile-friendly Shopify experience and strengthened the site’s SEO foundation.

ERP integration

We connected Shopify with Microsoft Dynamics GP to synchronize pricing, inventory, orders, and customer profiles.

Growth foundation

The new storefront and integrations gave Medinatura a platform that could support higher traffic and conversion.

The outcome

Stronger sales, traffic, and conversion after go-live

After launch, Medinatura saw clear commercial gains across sales, traffic quality, and order value.

  • Sales increased by 134%
  • Visits (sessions) increased by 654%
  • Conversion rate improved by 223%
  • Orders increased by 34%
  • Average order value increased by 30%

Client feedback

A long-term partner relationship

“Shinetech is fantastic. Shinetech is the most polite and civil partner we work with. We love working with you and your team!”

Cliff Clive
CEO, Medinatura

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