What needed to be understood before implementation?
An initial week of consultation and exploration focused on the client’s needs and expectations, followed by UX analysis and continued business discussions.
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Case study · eCommerce
From a Localised Magento Store to Fifteen International Websites
A US-based international IT enterprise needed a localised eCommerce site for its Chinese branch. Shinetech delivered the first Magento site, then adapted the approach for other international markets.
- Client
- US-based international IT enterprise
- First site
- Chinese branch
- Initial delivery
- 4 months
- Expansion
- 15 websites over 3 years
The situation
The business need and starting point
The client wanted a localised eCommerce website for its Asia-Pacific operations. The project had a demanding schedule and needed time for the Shinetech team to understand the business and take over the work.
The team proposed two phases: develop the first localised Magento website, then apply the approach to other international sites. User experience and customer journeys were central to the first implementation.
The project questions
Key Questions
Which shopping workflows needed support?
The first site included a buyer questionnaire, click and collect, online quotation with offline trade, pre-purchase and replenishment functions.
Could one site simply be copied across countries?
The international phase adapted solutions to local users, locations and internal administration processes.
The solution
What the implementation covered
The first Magento site included a questionnaire-based shopping guide distinguishing enterprise purchasers from individual buyers. Click and collect allowed users to choose a nearby pickup store through an interactive map.
Other functions supported online quotes with offline trade, pre-purchase of temporarily unavailable products with dispatch notifications, and replenishment for recurring products.
The international work addressed localisation, time-zone differences and language barriers. The team used on-site technical support, DevOps services, automation tools and support staff with English, Spanish and Portuguese language capability.
How the work unfolded
From requirements to delivery and support
01 · Discovery
Understand the first market and shopping journey
Use the initial consultation and exploration meetings to clarify requirements. Carry out UX analysis and work closely with the client to understand the business before implementing the first site.
02 · First launch
Deliver the Chinese Magento store
Build the localised platform and its shopping functions. The original report records a successful launch within four months.
03 · International expansion
Adapt the approach to different markets
Tailor the solution to each market and the client’s administration processes. Provide on-site support and establish DevOps and automated tooling during the expansion.
04 · Continued delivery
Maintain and improve the international sites
The original case describes ongoing improvement, maintenance and updates after the international launches.
Technology and delivery context
The tools and working practices used in this project
MagentoPHPeCommerceDevOpsAutomation
The result
What changed for the client
First launch in four months
The Chinese branch’s eCommerce platform launched within the development period recorded in the source.
Source-reported sales growth
The case report states a 300–400% sales increase for the first site. It does not provide the comparison period or measurement method.
Fifteen websites launched
The original report records fifteen websites launched worldwide over three years. This is a historical delivery result.
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