Improved the quality of customer presentations and global sales communication.
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Case study · Manufacturing
Connecting global carpet sales, presentations and production tracking
An internationally recognised manufacturer of high-end custom carpets needed more effective digital tools for its global sales organisation, including richer customer presentations, easier communication and visibility into manufacturing progress.
- Client context
- A global custom carpet manufacturer
- global customer reach
- 100+ countries
- production monitoring
- Real-time
- connected workflows
- Sales and production
The operating constraints
What the project needed to address
- Complex development needs exceeded the capacity and specialist skills of the internal IT team.
- Sales teams across the Americas, Europe and Asia Pacific needed consistent online communication and presentation tools.
- Customers and sales staff needed greater transparency into production progress across manufacturing centres in China and Thailand.
Product scope
Support sales communication and production visibility
Created a global sales-support platform combining stronger customer presentations, communication capabilities and real-time production tracking, then continued to maintain and enhance the client’s systems.
The manufacturer’s sales organisation served customers in more than 100 countries, with design centres and showrooms across the Americas, Europe and Asia Pacific. Manufacturing centres were located in China and Thailand.
The engagement began with smaller technical issues. The subsequent sales-support work covered video communication, richer presentations of carpets and designs, and detailed production tracking.
Collaboration approach
Start with technical issues, then extend sales-support tools
Began with a trial engagement addressing smaller IT issues and technical challenges.
Worked with the client to define online sales-team needs, including video communication and improved visual presentations.
Connected sales activities with detailed manufacturing-status tracking for greater transparency.
Provided ongoing maintenance, feature enhancement and functional expansion after the initial delivery.
Technology and delivery context
Tools and practices recorded for this engagement
Web PlatformVideo CommunicationProduction TrackingSales Enablement
The result
Recorded project outcomes
Enabled staff to connect more easily with prospective and existing customers.
Added real-time monitoring of production status throughout the manufacturing process.
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